Roundooze Chickpea Snack: A Playful and Healthy Packaging Design

Bringing Joy and Nutrition to Snacking

A smile taken from the Roundooze logo is the key visual element of the packaging design. The adorable character instantly warms the heart and creates an emotional connection with the product. The pouches feature see-through windows shaped like eyes and a mouth, allowing consumers to see the chickpeas before purchasing them. This playful design element promotes a fun and interactive snacking experience.

The die-cut windows not only add a touch of transparency but also earn the trust of customers. The packaging transforms into a friendly face that smiles at the consumer, conveying a sense of happiness and positivity. On the back side of the pouches, graphics showcase the process of transforming the chickpeas into Mediterranean-style roasted snacks, highlighting the extraordinary taste and texture of the product.

Roundooze Chickpea Snack comes in eight different flavors, including six sweet and two savory options. The black packaging represents the highest quality Mediterranean-style roasted chickpeas, while the gray packaging signifies the savory flavors. The use of simple fonts and minimal colors adds a lighthearted quality to the design while still emphasizing the exciting flavors within.

The Roundooze Chickpea Snack packaging project, led by Salvita Bingelyte, was completed in Vilnius, Lithuania, from October 2021 to January 2022. The design aimed to stand out on the store shelf among a wide variety of colorful snack packs and capture the attention of both children and adults. Roundooze is a brand that prioritizes offering healthier food options and bringing positivity to the market.

This innovative packaging design has been recognized with the prestigious Bronze A' Design Award in the Packaging Design category in 2022. The award acknowledges outstanding and creatively ingenious designs that incorporate best practices in art, science, design, and technology. Roundooze Chickpea Snack showcases strong technical and creative skills, contributing to improvements in the quality of life and making the world a better place.